A whopping 100 visitors

After all that went into getting the Saul Bass material into the Sunday Times, The Month CD-Rom, and the rush to get the site live in time, it gave me a measly 100 visitor -- 20% of whom were probably friends and family I asked to look at the site.

The reason is simple. My URL came at the end of a 15-page digital feature. Even today, people don't know how to design for interactive media. I doubt anyone had the patience to read to the end of the article. Most likely they flipped through and watched the movie clips.

Lesson learnt. Next time, I'll make sure to play more of an active role in the production.