The Zulu Principle - Blogging for Profit

"I first named this approach 'The Zulu Principle' after my wife read a four page article on Zulus in the reader's digest. From then on she new more than me about Zulus. ...The key point is that the history of Zulus is a clearly defined and narrow area of knowledge" - Jim Slater

I read this quote some time ago, but as I am now developing a commercial blog, it seems more relevant than ever.

What I've learned over the past few months of research is that aside from the old-school bloggers, who were the early adopters and thereby secured their place on countless blogrolls, new bloggers must 'narrowcast' -- meaning they must specialise in a single content topic and write consistently and frequently on your specialist subject. Sites like del.icio.us, Digg and Reddit and countless other newcomers have made the 'cool links' blog obsolete.

So, I'm taking the Zulu Principle to heart, and attempting to become an expert and specialise in a specific category for my new blog (coming soon).