Tuesday, March 21, 2006

Overprotective Information Design


While I generally appreciate the care that stores like Marks & Spencer have put into the package design to highlight the various ingredients and nutritional guidance -- when it comes to nut allergies it's a bit overkill.

This 'warning' comes from a cereal which I enjoy (as a nut allergy sufferer), but since it was produced in a 'factory which uses nut ingredients' -- they've decided to call it unsuitable.

While this is legally safer for them, practically it's teaching me to ignore their warning -- because the odds are against my eating a errant piece of nut landing in my cereal.

 
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